Dashboard Definitions
CPC (Cost Per Click): Average cost paid for each click on your ads
CTR (Click-Through Rate): Percentage of impressions that resulted in a click
CPM (Cost Per Mille): Average cost per thousand impressions
Date Range
to
Platforms
No data
Facebook
Instagram
Region
No data
National
Northeast
Southeast
Midwest
Southwest
West
Audience
No data
Messaging Type
No data
State
No data
Language
No data
Call-To-Action
No data
Presence of climate or environmental justice language
No data
Average CPC
Average CTR
Average CPM
Total Impressions
Total Spend
Total Unique Ads
Monthly Impressions
Monthly Spend